Tag Archive | "small business marketing"

Online Local Business Marketing, Simplified

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In an unforgiving economy, small to mid-sized businesses confront the greatest challenges in terms of profitability, competitiveness, and longevity.  Without the proper direction and marketing tools, these companies cannot promote new products or services, tout the benefits of existing product-service offerings, or advertise special sales.  They cannot keep their names visible before the established clients who comprise their revenue streams, nor the potential, as yet untapped accounts that would augment their profits.


While large companies enjoy more expansive marketing budgets, resulting in national, multi-media advertising campaigns, the small to mid-sized businesses must maximize their marketing dollars to reach and capture much smaller (local) audiences.  Often, they waste those vital funds on the tried but no longer true avenues of local advertising, such the Yellow Page listings, which have become all but antiquated.


Savvy business enterprises in this category, therefore, seek to capitalize upon a critical and relatively inexpensive avenue to expand their market reach.  That avenue is the Internet.  To put a fine point on it, it is, specifically, local search engine optimization, also known as SEO.   Without local SEO, companies cannot drive their local business marketing.  And, local business marketing is the very core of profit-generation for small to mid-sized enterprises!


With 17 years of expertise, ECR Online Marketing Solutions has delivered comprehensive, targeted SEO, web hosting, and other key services for a highly satisfied and expanding client base.  With RevLocal (think: Revolutionize local listings), ECR provides a seamless, proven process through which small to mid-sized firms can elevate, update, and enhance their positions on premier search engines such as google.com and bing.com.  Driven by experienced and dedicated professionals, these critical search engine marketing services significantly heighten company visibility on the ‘net, particularly in local markets.  Heightened visibility = increased traffic, and increased traffic = improved sales margins.


To learn more about this promising local search engine news, and how you can capitalize upon it to improve your profit margin, please visit the website today. 


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