In the film, “Kramer versus Kramer,” Dustin Hoffman plays a desperate man.  Once a well-paid executive, he loses his job simultaneous to his wife’s unexpected filing for divorce and suit for custody of their only child.   She’ll get custody if he doesn’t prove that he can support his kid; he needs to earn a paycheck, and soon.  Smack in the middle of the holiday season, he discovers an opening in a large, reputable firm and attempts to apply for the position. Initially, he’s rebuffed by the company’s reps. They advise him that it’s Christmastime, when no firm hires and no firm grants interviews.

Driven and adamant, Hoffman’s character crashes the office party at the firm in question.  He delivers his resume and portfolio, telling the execs that his application for employment is good for 24 hours only; that they must “take it or leave it.”  Stunned by his nerve and impressed with his credentials, the employers offer him the job on the spot!

While we’re not suggesting that you crash a potential employer’s Christmas, Chanukah, or New Year’s Eve fete, we’ve offered this memorable scene from the film for a reason.  It illustrates the myth that too many job seekers labor beneath, the myth that employers do not and will not increase the size of their workforce during the weeks between Thanksgiving and the first of the following year.

Job hopefuls have bought into this myth for too long.  They’ve been told that companies are bogged down with end-of-year reconciliation and reporting of finances; they’ve been told that projects often wind down before the end of the year.  Although some of this information may be true, it is not true of every company, every department, and every job category/function.

Much like the human race, the job market is continually evolving.  Many of the hard and fast rules that once served as guidelines no longer hold true.  What is true, however, is that employers are often under the gun, at the end of the year, to fill their job requisitions (openings for positions via qualified candidates).

When the New Year kicks in, it often does so with new budgetary constraints — constraints that can impact the hiring process.  The job requisitions that were open before December 31, 2011, for example, may be closed come January 1, 2012.  Managers rush to fill those positions, because if they don’t, their departments will be understaffed and less productive in the coming year.

“Make hay while the sun shines” goes the old adage.  The sun is not shining upon this economy, by any means.  Why, then, reduce your chances of seeking gainful employment by buying into outdated, invalid myths about holiday hiring practices?   You can bet dollars to donuts that job hopefuls who are not clued into the truth will not be applying for jobs this holiday season.

So, get the jump on them.

Ensure that your resume and cover letter are compelling and truthful; ensure that they marry all the elements that employers currently demand with your specific skills and accomplishments.  And then, submit your career documents for those positions with which you are well suited.  Happy holidays, and happy job hunting!

In today’s depressed economic environment, finding a job, any job, is often a Herculean task.  Finding the right opportunity – the one that brings with it the right compensation, benefits, location, advancement potential, and balance between personal and professional lives – may be likened to finding the proverbial “needle in a haystack.”  If you want to find that “needle,” you need to have an organized, step-by-step approach to achieve your objective.

At one time, an effective job search entailed simply checking the employment classified section of the area’s Sunday newspapers (as in the image above) and responding to advertised openings.  Today, such an approach seems parochial at best and patently ineffective at worst.

Today’s job search, if one is seeking the right position, is akin to a marketing campaign.  If you were planning a product marketing campaign, you would establish a budget and determine the allocation and mix of media you would employ to transmit your marketing message.  The exact nature and content of your message aside, you would consider all the available media channels – print, broadcast, Web, outdoor, etc. – and determine how to structure your campaign to optimize its effectiveness within your budgetary constraints.

Planning a job search is similar.  You need to consider how much time and effort you have to devote to it.  If you are unemployed, seeking employment may well be your full-time occupation.  If, however, you are working, you need to determine the time that you will allot to your search on a daily, weekly, or monthly basis.

Having established a time-budget, you can now proceed to determine how you will tackle maximizing your exposure within the job market.  If this is beginning to sound like an involved process, consider that the quality of your plan and job search will, in most cases, define the quality of your results.

And so, you will need to establish a plan to uncover as many relevant job opportunities as possible.  This plan should take into account the fact that, in the typical calendar year, job openings are relatively evenly split between those that are posted or advertised and those that are not.

If you consider published openings, your resources include newspapers, trade publications, recruiters who advertise openings, and of course, Internet job boards – both general and niche.  Therefore, you will want to designate some of your time and efforts to uncovering openings via each of these sources.  You will need to plan to check newspaper employment classifieds as well as opportunities listed in applicable trade publications.  You can research and identify contingent fee recruiters who specialize in your employment category and contact them.  Ultimately, you will want to post your resume on major and specialty job boards and set up those email alerts that will notify you of new job listings that meet criteria that you will establish.

Now, consider those opportunities that are neither posted nor advertised.  These opportunities will be more difficult to uncover, but more potentially rewarding if identified since these opportunities will have far fewer applicants.  One way to find such opportunities is through networking.  You will need to contact people whom you know that may be of assistance in your job search, as well as establish contacts with others whom you may not know but with whom you may have some connection (alumni of the college from which you graduated, members of an organization to which you belong, etc.).  Participation in networking sites (like LinkedIn) and social networking media (including FaceBook and Twitter) may help you to expand your network of contacts beyond your immediate circle.

Another way to identify unadvertised opportunities is via keeping abreast with business news.  Any business event, positive or negative, usually results in changes in the human capital requirements of the organizations affected.  In such instances, you can research the company’s organization and select appropriate management personnel to whom you will draft and send a letter acknowledging the business event and suggesting your relevant qualifications and prospective benefits to their organization. 

A third approach to reaching the unadvertised job market is blasting or mass mailing your resume.  While this approach usually generates a very low return rate, it only takes one employer contact for you to secure rewarding employment.

Lastly, contingent fee recruiters – the true headhunters – may be researched and contacted in the hope that they may be currently seeking a candidate like yourself.  As in the case of resume blasting or mass mailing, expect a low rate of return for your efforts in this area.

As you can see, developing and conducting an effective job campaign in today’s market is both complicated and time-consuming.  If you develop and execute a comprehensive plan to optimize your employment opportunities, however, you will have significantly improved your chances of securing the right position.

Summertime and the living is easy; that is, unless you happen to be unemployed and searching for a job.  In that case, you are tortured and your level of anxiety grows daily.

In job hunting and recruiting circles, it has long been axiomatic that the periods between Thanksgiving and New Year’s Day and between Memorial Day and Labor Day represent the least probable times of the year to secure employment.  And, if one considers the circumstantial evidence, that supposition rings true.  Since achieving employment today involves multiple interviews with decision-makers at various levels of the potential employing organization, opportunities to arrange these interviews in a timely fashion are limited by vacations, holidays, days off, and hiring manager preoccupation with non-business matters.

Yet, these times of the year do present more than just a glimmer of hope to the serious job seeker, because less motivated job candidates will often refrain from pursuing employment opportunities for the very reasons enumerated above.  This means that for those who either from desperation or design actively seek employment during these periods, there will be significantly less competition than during the traditionally more abundant job hunting seasons of the year.

To maximize opportunities during the summertime, as well as at all times of the year, job hunters require a plan to penetrate all areas of the proverbial job market, including both published and unpublished opportunities, and superior marketing materials in the form of resumes, cover letters, and follow-up letters.  With a viable plan to market themselves effectively and job hunting materials of impeccable quality, serious job seekers can utilize the summer season to their advantage in gaining job market exposure and securing employment while many potential candidates sit on the sidelines.