Tag Archive | "Internet marketing"

10 Effective SEO Techniques Small Businesses Should Utilize

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Startup entrepreneurs usually have a hard time marketing their product or service.   Search engine optimization is the least of their concerns — after all, why would you worry about keywords and link building when you have a lot of other things about which to think.

 

Unfortunately, this is a misconception.  It does not matter how edgy or innovative your product or service is; as long as nobody knows that you exist, your business will surely backfire.

 

Instead of totally dismissing the potential benefit involved in hiring an SEO company, try implementing any of the following tips in your marketing plan, make an evaluation at the end and try to ask yourself, ‘Does my business really need an SEO service?’

 

Identify Your Target Keywords

 

This should include phrases that your potential customers will type in search engines and that are not too competitive for your site.  Once you have identified this, integrate it into the key areas of your site like page title, heading tags, and your content.  You can research your target keywords by downloading the Keyword Research Tool from Google.

 

Create Your Brand

 

It is important to start your branding process as early as possible, because Google loves brands.  Branded elements are a reliable metric to indicate viewer’s satisfaction.   From the beginning, establish your company’s logo, color scheme, tagline and promotional phrasing and consistently incorporate these across your online presence. You can hire a graphic designer or a consultant if you are not confident with coming up a cohesive overall look for your brand.

 

Spotlight Your Content

 

Running a company blog is very advantageous for small businesses for two major reasons: first, regular content updates increase the number of different keywords presents in your site.  Improved keyword exposure earns free SEO traffic via organic search phrases.  Second, putting valuable content in your site is one way of building relationships with your potential customers as well as authority in your industry.

 

Join Social Networking

 

Search engines acknowledge social signals like link shares and brand mentions in social networking channels.  Allot 10-20 minutes each day to post updates or interact with your business’ followers.  This platform has been proclaimed by Google as its new standard in recognizing a site.  That is why SEO in the Philippines and in other countries employ this as a primary tool in optimizing a site.

 

Connect with Power Users

 

It is a good idea to be “friends” with power users in social media channels not only because the authority of these participants is recognized by search engines but also because a single mention or a link share from one of these “influencers” could result in massive traffic for your site.  To identify power users with whom you wish to connect, do a quick analysis of the number of followers they have and their level of authority in the industry.

 

Install Google Analytics

 

This is a tool to measure and test different metrics for your site.  It is free and can be downloaded from Google.  It provides useful information that you can use to improve your site’s conversion rates.

 

Setup Your Google Analytics Goals

 

Once you’ve installed Google Analytics, take the time to develop your website goals and setup the needed event tracking features to know how well your website is doing.

 

Devote Time in Link Building Campaigns

 

Link building is the process of getting other websites to point links to your content. The quality and relevance of the links pointing to your site are prioritized in the search engine algorithms. It is worthwhile to invest in link building campaigns because it accounts for 50-80% of your SEO score.

 

Try Guest Posting

 

As a guest author on other websites, you provide a guest blog post with links pointing to your site.  Through guest posting on credible sites, you will receive high-quality and relevant backlinks as well as increased traffic due to the perceived “recommendation” of your content by the referring site’s creator.

 

Write and Submit Press Releases

 

When your company introduces a new product or lands a new account, write an aggressive press release and send it through a PR distribution service.  Site promotion through press releases has the potential to both boost traffic and backlinks.

 

 

Performance Marketing: Leveraging the Power of the Internet

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As the Internet has become a more integral part of the lives of average people, savvy business owners have realized its enormous power in driving motivated buyers and revenues to their establishments – both on and offline.  Today, most shoppers research their prospective purchases online, using search engines to find sources, pricing, and reviews on their desired product or service.

 

In fact, the transition of the shopping experience from brick and mortar stores to their virtual counterparts has spawned an entirely new industry, affiliate marketing.  Much like brokers of a bygone era, affiliate marketers connect buyers with sellers – providing leads  or generating actual sales based upon the program established by the advertiser with whom they are affiliated.  Successful affiliate marketers employ varied tools and techniques, using everything from pay-per-click (PPC) advertising to websites to email marketing to attract and drive prospects to advertiser offers.  Representing $4 billion in annual revenue, affiliate marketing is a proven means of building a successful business – both for the advertiser and the affiliate marketer.

 

But, how do advertisers and affiliate marketers find and connect with each other?  For many, the answer is through the medium of a marketing network.  And, among the leading performance marketing networks is Blue Global Media.  Performance marketing is a win-win situation for advertisers and their affiliates.  It provides the advertiser with cost certainty for their advertising dollars and the affiliate with the highest possible commissions on leads or sales generated.

 

With a vast international affiliate network, Blue Global offers advertisers unparalleled market reach through successful affiliate marketers.  With exclusive offers like the cash advance affiliate program, continual optimization of programs, and robust technology, the success of affiliates joining the Blue Global Network is assured.

 

For affiliates and advertisers alike, Blue Global provides the platform and tools enabling them to earn more.  And, that is, after all, the bottom line.

 

Go Global for Quality Leads and Increased ROI … Blue Global, That Is!

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In a downward economy, financial service companies facing stringent competition are compelled to optimize every avenue leading to revenue growth.  If you are a lender or a provider of credit reports, then, association as an advertiser with an international affiliate network is an avenue that you will wish to exploit.  Accelerate your search by starting with Blue Global Media, a full-service, integrated Internet marketing solutions company.  Once you are informed as to the company’s unique benefits, services, and professionalism, your search will end with Blue Global Media.


You will be ensured that state-of-the-art technology is provided, monitored, and enhanced by consummate IT professionals at Blue Global Media.  That team enables fast and accurate tracking of your Internet sales leads as well as optimization of those leads.  Optimization ensures that traffic to your site flows from potential clients who are seriously interested in your loan services.  There are also monetary rewards for referral business.


Advertisers benefit with linkage to Blue Global’s global network of affiliates: the level of clientele representing the highest ROI.  For advertisers, strategic marketing campaigns are created, continually monitored, and improved to increase the potential for increased profitability. “Increased profitability” refers to genuine, qualifiable probabilities for increasing revenue, not a pie-in-the-sky, hit-or-miss approach to Internet advertising.


For affiliates, Blue Global Media assures flexible payout options, with no minimum requirements, from a company with the highest integrity.  By joining Blue Global’s payday affiliate program, you will capitalize upon a marketing program customized to your specific requirements, including training of your personnel in the use of the marketing tools.


Be you an affiliate or be you an advertiser, Blue Global Media offers total win-win situations.  Please visit their website today for further details. 


Get With It, Get Noticed!

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Ever feel like the world’s moving too fast? You’re getting left behind, and left out? Don’t! Now is the time to get your business up to speed and up on the net.


Remember those enormous mobile phones that first appeared in the 80’s? How we laughed. But now they’re an essential part of every business. It’s the same with websites and online marketing. Get left behind on this and you lose out. It’s as simple as that. And, it is just as simple to get your business right up to date.


Both young and old are using social networking to communicate, and wherever there is communication there is recommendation. Online marketing can help your business get talked about, targeting the right people and creating a buzz. If you own a hair salon or pizzeria for example, why not set up a Facebook page to let your customers know what’s happening and what offers are coming up? Encourage your customers to talk about your business by creating content-rich websites that link to your pages – you could even use Twitter to get chatting, and direct people to your website and business. Connections work. Get your net working!


Let’s look at how it works. You own an insurance company. You need to get your new drink driving insurance offer talked about. You need to target your marketing to places that will trigger customers to think about buying your product. Why not talk to the local garages and bars and ask them to link to your site on their website? Healthcare providers would be another idea. Why not write a short article for their blog, talking about the dangers of injury from drunk drivers, with some statistics and a case study? If you’re a restaurant you can do something similar with your website by creating a lively blog. Why not generate great testimonials by people to submit their reviews of your place to your website, or Facebook page in return for entry into a prize drawing. A free meal for two is a great incentive for customers to get scribbling, and it creates a buzz. In financial terms the outlay for you is minimal, the publicity potential is priceless.


Here’s one more example. You own hair salon. How do you get people talking about your shop and get them coming back again and again? Why not launch an online reward scheme? Customers, potential customers, register for a loyalty card. For every five haircuts they have with you they get some money off the next time they come. You can’t lose with this sort of scheme. Minimal outlay, maximum kudos.


There’s no doubt that content-rich, up-to-date websites and a bit of imaginative online marketing can do wonders for your business, and it’s no accident that big businesses have recognized this.  Get on the web and see what they’re doing. Then copy! There’s no reason you can’t go from being a small business to a big business, but you’ll need the internet to get there. So don’t get left behind. Get with it! Get noticed!


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