Tag Archive | "gold"

All That Glitters

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By all indications, the volatility of the economy won’t be abating any time soon.  Like a tree buffeted by high winds, its strength will continue to be tested; it will dip beneath changes in pressure, such as escalating debt and the current unrest in the Middle East.  Investors in this environment are understandably wary.  However, there is one commodity that has, for more than 5,000 years, withstood fluctuations throughout various economic conditions.  That commodity is gold bullion.


Historically, gold has represented the strongest and most liquid of all investments; it is easily and quickly converted into cash.  Traded across the globe, bullion maintains its value and remains an extremely intelligent investment, particularly during times such as these.  As part of a diversified portfolio of bonds and cash, gold is an excellent hedge against potential losses.  An old adage states that money doesn’t buy peace of mind, and perhaps not.  But gold comes close.


As with any investment, there is a caveat.  You must buy bullion through a reputable source.  Appropriately based in the “Gold Rush” State of California, Aurum Advisors are among the trustworthiest of those sources.  In its decade-long history, the company has never experienced an incidence of non-compliance with governmental regulations.  Nor have its advertising practices ever been called into question.   Investors are therefore assured that the information contained in their website, and the information provided by their experienced advisors, is completely factual.


Gold coins spanning the American Buffalo, the Chinese Gold Panda, the Gold South African Krugerrand, and more are immediately available through Aurum Advisors.  Held to the highest levels of integrity, the company’s knowledgeable and dedicated staff is ready to assist you with your inquiries, purchases, and/or sales of gold.  To facilitate your decision to buy gold bullion, the firm provides a free Gold Guide with valuable information, including current and imminent market influences, and why Merrill Lynch is projecting gold to double in value over the next five years. 


Golden Rules

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For most of recorded history, gold has been recognized for its value.  As early as the Book of Genesis, we are told of the preciousness of gold.  In the story of Abram (Abraham) whom God blessed and promised to make a “great nation,” we see this illustrated.  Living a nomadic existence, Abraham – like others of his time – traveled with an entourage of family and servants as well as all of his earthly possessions.  Genesis informs us that Abraham had become very wealthy during his journey and, among the possessions prominently named, is gold.  As time passed, gold became a medium of exchange and governments throughout history, including the United States, valued their currencies according to a gold standard.


Today, gold is a commodity that should be a part of every investor’s portfolio.  Not only does gold represent perhaps the best hedge against inflation, but has historically provided solid returns for its owners.


For those interested in investing in gold, the price of gold is set twice daily by a group of five banks in London.  This price setting provides a recognized rate of exchange and facilitates changes in gold prices for parties to such transactions.  Spot gold pricing information is widely available, with charts proliferating on sites across the Internet.  Investors can own gold as a part of their active portfolios or in conjunction with their IRA’s or 401(k)’s.


A very convenient way for new and seasoned investors to purchase gold is in the form of gold bullion coins.  These coins, as well as gold in other forms, are a very liquid investment.  And so, as you journey through your life, I think you – like Abraham – will find it beneficial and lucrative to own and accumulate gold as a part of your investment strategy. 

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