Write On New Jersey » Spotlight on Business http://www.writeonnewjersey.com New Jersey News Source Wed, 08 Feb 2012 19:20:54 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 The Simple Truth about Expanding Your Sales Volume http://www.writeonnewjersey.com/2012/01/the-simple-truth-about-expanding-your-sales-volume/ http://www.writeonnewjersey.com/2012/01/the-simple-truth-about-expanding-your-sales-volume/#comments Tue, 24 Jan 2012 22:10:52 +0000 Kathleen Felleca http://www.writeonnewjersey.com/?p=6975


In this cutthroat economy, companies are tripping all over themselves in attempts to woo new customers and retain existing accounts.  They research, plan, and launch strategic marketing campaigns designed to edge out the competition through high impact websites and traditional media  But, in analyzing statistics and trends, they forget the one, key rule of advertising.


They forget that their clientele is comprised of human beings, and that every human, regardless of demographics, loves to receive something useful free of charge.  Many advertisers, therefore, overlook the immediate and long-term value of promotional items as enhancements to their marketing campaigns.  Also known as “giveaways”, these vehicles help companies market their products and services on an ongoing basis.


Now you know this simple truth, you won’t be tempted to make the same mistake as so many of your competitors.  You will, however, be searching for a company with a reputation for producing quality promotional products in a timely fashion, for a reasonable price.  Search no further than www.promopeddler.com.


Perusal of their site will prove that promopeddler.com’s range of products is extensive, spanning promotional toys, promotional apparel, promotional bags, promotional desk calendars, promotional pens, promotional candy, and more.  Arming your field sales force, retail personnel, and/or representatives at trade shows with your company’s giveaways is a sound investment.  Every time your customers reach for a pen, glance at their calendar, insert their key into their front doors, or don T-shirts to go running, your company name will be there on those items: a prominent reminder that you have what your customers need in terms of goods or services — and that you appreciate their business enough to gift them with tokens of your thanks.


Promopeddler.com is happy to create and send you a free sample of any item that you design, or have them assist you in designing, so that you can examine it firsthand instead of simply viewing it online.  There is no better time to get started on creating opportunities for new business.  There is no better time to contact promopeddler.com. 


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Minimize Risk and Reap the Highest Profits in Buying or Selling Your Medical or Dental Practice http://www.writeonnewjersey.com/2012/01/minimize-risk-and-reap-the-highest-profits-in-buying-or-selling-your-medical-or-dental-practice/ http://www.writeonnewjersey.com/2012/01/minimize-risk-and-reap-the-highest-profits-in-buying-or-selling-your-medical-or-dental-practice/#comments Thu, 19 Jan 2012 16:56:10 +0000 Kathleen Felleca http://www.writeonnewjersey.com/?p=6956


“We live in interesting times.”


When U.S. Senator Robert Kennedy first spoke those words, he was referring to the 1960s, a time of great social strife and strides.  Had the Senator lived to experience current times, his now-famous quote would be just as telling.  In this fluctuating, often frightening economy, all the rules have changed.  Businesses once deemed eternally safe now face uncertain risk.  Business owners and professionals who once toiled in certain fields now seek to reinvent themselves in order to remain relevant in a rapidly changing, highly demanding job market.  The same is true of practices long compelled to operate as businesses: clinical practices specializing in various aspects of medicine, dental practices, legal practices, accountancy practices, veterinarian practices, and more.


Should you — the professional, the investor, or group of investors — search for Practices for Sale, you can, if misguided or misinformed, easily fall prey to the unscrupulous, particularly in this shaky economy.  It is imperative therefore, that buyers and sellers engage the services of a trusted practice valuation and brokerage firm, such as the Practice Sales Group of the U.K.


Unlike other such firms, Practice Sales Group assigns a team of professionals to your specific situation.  Armed with knowledge of general market trends, the market trends impacting your particular field, and sound financial acumen, the firm performs its due diligence with the utmost of care.  However, it does not restrict its analysis of your investment to mere numbers on a spreadsheet.


The team pays actual field visits to the practice that you seek to buy or sell, so that the resulting valuation is both extremely accurate and unbiased.  And, they are skilled in matching the right practice with the right buyer.   Practice Sales Group requires that fees for their services be paid in advance; however, if the purchase or sale of the practice in which you are interested is not consummated, the firm will refund your money.  The company also provides appropriate advertising vehicles by which to market your practice, or advertise for the purchase of one.


Clearly, if you are seeking Accountancy Practices for Sale, Dental Practices for sale, or any other type of professional practice, you will want to turn to those with solid experience and an impeccable reputation in the field.  You will want to turn to Practice Sales Group. 


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Go Global for Quality Leads and Increased ROI … Blue Global, That Is! http://www.writeonnewjersey.com/2012/01/go-global-for-quality-leads-and-increased-roi-blue-global-that-is/ http://www.writeonnewjersey.com/2012/01/go-global-for-quality-leads-and-increased-roi-blue-global-that-is/#comments Thu, 12 Jan 2012 15:59:20 +0000 Kathleen Felleca http://www.writeonnewjersey.com/?p=6935


In a downward economy, financial service companies facing stringent competition are compelled to optimize every avenue leading to revenue growth.  If you are a lender or a provider of credit reports, then, association as an advertiser with an international affiliate network is an avenue that you will wish to exploit.  Accelerate your search by starting with Blue Global Media, a full-service, integrated Internet marketing solutions company.  Once you are informed as to the company’s unique benefits, services, and professionalism, your search will end with Blue Global Media.


You will be ensured that state-of-the-art technology is provided, monitored, and enhanced by consummate IT professionals at Blue Global Media.  That team enables fast and accurate tracking of your Internet sales leads as well as optimization of those leads.  Optimization ensures that traffic to your site flows from potential clients who are seriously interested in your loan services.  There are also monetary rewards for referral business.


Advertisers benefit with linkage to Blue Global’s global network of affiliates: the level of clientele representing the highest ROI.  For advertisers, strategic marketing campaigns are created, continually monitored, and improved to increase the potential for increased profitability. “Increased profitability” refers to genuine, qualifiable probabilities for increasing revenue, not a pie-in-the-sky, hit-or-miss approach to Internet advertising.


For affiliates, Blue Global Media assures flexible payout options, with no minimum requirements, from a company with the highest integrity.  By joining Blue Global’s payday affiliate program, you will capitalize upon a marketing program customized to your specific requirements, including training of your personnel in the use of the marketing tools.


Be you an affiliate or be you an advertiser, Blue Global Media offers total win-win situations.  Please visit their website today for further details. 


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Online Local Business Marketing, Simplified http://www.writeonnewjersey.com/2011/12/online-local-business-marketing-simplified/ http://www.writeonnewjersey.com/2011/12/online-local-business-marketing-simplified/#comments Thu, 29 Dec 2011 15:58:00 +0000 Kathleen Felleca http://www.writeonnewjersey.com/?p=6890


In an unforgiving economy, small to mid-sized businesses confront the greatest challenges in terms of profitability, competitiveness, and longevity.  Without the proper direction and marketing tools, these companies cannot promote new products or services, tout the benefits of existing product-service offerings, or advertise special sales.  They cannot keep their names visible before the established clients who comprise their revenue streams, nor the potential, as yet untapped accounts that would augment their profits.


While large companies enjoy more expansive marketing budgets, resulting in national, multi-media advertising campaigns, the small to mid-sized businesses must maximize their marketing dollars to reach and capture much smaller (local) audiences.  Often, they waste those vital funds on the tried but no longer true avenues of local advertising, such the Yellow Page listings, which have become all but antiquated.


Savvy business enterprises in this category, therefore, seek to capitalize upon a critical and relatively inexpensive avenue to expand their market reach.  That avenue is the Internet.  To put a fine point on it, it is, specifically, local search engine optimization, also known as SEO.   Without local SEO, companies cannot drive their local business marketing.  And, local business marketing is the very core of profit-generation for small to mid-sized enterprises!


With 17 years of expertise, ECR Online Marketing Solutions has delivered comprehensive, targeted SEO, web hosting, and other key services for a highly satisfied and expanding client base.  With RevLocal (think: Revolutionize local listings), ECR provides a seamless, proven process through which small to mid-sized firms can elevate, update, and enhance their positions on premier search engines such as google.com and bing.com.  Driven by experienced and dedicated professionals, these critical search engine marketing services significantly heighten company visibility on the ‘net, particularly in local markets.  Heightened visibility = increased traffic, and increased traffic = improved sales margins.


To learn more about this promising local search engine news, and how you can capitalize upon it to improve your profit margin, please visit the website today. 


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BizzClick: The PPC Solution for Online Advertisers and Publishers http://www.writeonnewjersey.com/2011/12/bizzclick-the-ppc-solution-for-online-advertisers-and-publishers/ http://www.writeonnewjersey.com/2011/12/bizzclick-the-ppc-solution-for-online-advertisers-and-publishers/#comments Wed, 07 Dec 2011 23:51:00 +0000 Editor http://www.writeonnewjersey.com/?p=6789


Whether you are an Internet advertiser or an Internet publisher, BizzClick has the tools, technology, and know-how to boost your earnings potential.


Keenly aware that competition is fierce on the vast and ever-growing World Wide Web, advertisers constantly seek to improve the quality of their sales leads.  Quality leads represent hungry consumers that are truly interested in the products and services that astute advertisers have to sell.  To elevate the quality of those sales leads, BizzClick matches advertisers with publishers whose website content is most relevant to their specific target audiences.


In addition to placing ads on content-advantageous sites, BizzClick capitalizes upon the use of a proprietary filtering and sorting application.  This application verifies that the traffic flowing into the publishers’ sites reflects advertisers’ criteria for potential customers.  BizzClick’s technology also allows advertisers to increase exposure to target markets by increasing, arranging, and varying their keywords as well as by customizing targeting strategies.  The Advertiser page (http://www.bizzclick.com/advertiser) of BizzClick’s website provides a wealth of information detailing how advertisers can benefit from BizzClick’s tools and technologies.


Webmasters benefit from the pay-per-click revenue generated every time a consumer explores the advertisements placed on their sites through BizzClick.  For webmasters interested in increasing their profits, BizzClick’s Publisher page (http://www.bizzclick.com/publisher) contains additional information.


The company’s support team is knowledgeable, courteous, and experienced.  Most importantly, they are customer-centric, providing continuous coverage to advertisers and publishers on a 24 hour-a-day, 7 day-a-week basis.


To learn how to get started on making more money, intelligent advertisers and publishers should visit BizzClick’s Home page (http://www.bizzclick.com/). 


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Gain Market Exposure – Advertise! http://www.writeonnewjersey.com/2011/11/gain-market-exposure-advertise/ http://www.writeonnewjersey.com/2011/11/gain-market-exposure-advertise/#comments Tue, 08 Nov 2011 22:53:07 +0000 Kathleen Felleca http://www.writeonnewjersey.com/?p=6580

Any firm serious about carving out new business in this cutthroat economy should understand the value of an innovative, well crafted, and strategically placed advertising campaign.  Surely, its competition does, and has taken full advantage of such campaigns to broaden its scope and increase its market share.   The delivery of customized, quality, well-researched marketing campaigns and tools to a highly satisfied, global client base of Fortune 500 and Fortune 1,000 clients is the tour de force of THAT! Advertising Agency.


The agency’s accomplishments are built upon its ability to construct comprehensive, customized message campaigns that enhance company image and create market awareness as well as excitement for its clients’ product/service lines.  To garner new consumers and stimulate sales, THAT!’s team of dynamic professionals research and select the most beneficial vehicles for its clients’ advertising, public relations, and reputation management crusades.


Blending the proven effectiveness of old media with the unparalleled market reach of new media, THAT! provides its clients with a strong and highly competitive Internet presence.  That presence includes critical SEO (Search Engine Optimization), PPC (Pay Per Click) strategy, and visibility on vital Social Media sites.  It also assists with the creation and management of advertising budgets and calculation of marketing ROI (Return on Investment).


If you are a business professional, no matter how hungry you are, there are customers that you are not reaching, customers that could be improving your profit margins.  THAT! Advertising Agency will help you find those customers, target them, and capture them.  Please visit their website today for more information.


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Get With It, Get Noticed! http://www.writeonnewjersey.com/2011/10/get-with-it-get-noticed/ http://www.writeonnewjersey.com/2011/10/get-with-it-get-noticed/#comments Wed, 19 Oct 2011 19:23:44 +0000 Isabella Woods http://www.writeonnewjersey.com/?p=6376

Ever feel like the world’s moving too fast? You’re getting left behind, and left out? Don’t! Now is the time to get your business up to speed and up on the net.


Remember those enormous mobile phones that first appeared in the 80’s? How we laughed. But now they’re an essential part of every business. It’s the same with websites and online marketing. Get left behind on this and you lose out. It’s as simple as that. And, it is just as simple to get your business right up to date.


Both young and old are using social networking to communicate, and wherever there is communication there is recommendation. Online marketing can help your business get talked about, targeting the right people and creating a buzz. If you own a hair salon or pizzeria for example, why not set up a Facebook page to let your customers know what’s happening and what offers are coming up? Encourage your customers to talk about your business by creating content-rich websites that link to your pages – you could even use Twitter to get chatting, and direct people to your website and business. Connections work. Get your net working!


Let’s look at how it works. You own an insurance company. You need to get your new drink driving insurance offer talked about. You need to target your marketing to places that will trigger customers to think about buying your product. Why not talk to the local garages and bars and ask them to link to your site on their website? Healthcare providers would be another idea. Why not write a short article for their blog, talking about the dangers of injury from drunk drivers, with some statistics and a case study? If you’re a restaurant you can do something similar with your website by creating a lively blog. Why not generate great testimonials by people to submit their reviews of your place to your website, or Facebook page in return for entry into a prize drawing. A free meal for two is a great incentive for customers to get scribbling, and it creates a buzz. In financial terms the outlay for you is minimal, the publicity potential is priceless.


Here’s one more example. You own hair salon. How do you get people talking about your shop and get them coming back again and again? Why not launch an online reward scheme? Customers, potential customers, register for a loyalty card. For every five haircuts they have with you they get some money off the next time they come. You can’t lose with this sort of scheme. Minimal outlay, maximum kudos.


There’s no doubt that content-rich, up-to-date websites and a bit of imaginative online marketing can do wonders for your business, and it’s no accident that big businesses have recognized this.  Get on the web and see what they’re doing. Then copy! There’s no reason you can’t go from being a small business to a big business, but you’ll need the internet to get there. So don’t get left behind. Get with it! Get noticed!


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The Big Time http://www.writeonnewjersey.com/2011/09/the-big-time/ http://www.writeonnewjersey.com/2011/09/the-big-time/#comments Tue, 27 Sep 2011 15:35:09 +0000 Jeramy Sparks http://www.writeonnewjersey.com/?p=6275


Guest post written by Jeramy Sparks


So, Knox Interiors is on its way to the big time. Not really, but we’re getting there. I’m renovating an old millhouse to use as an interior design studio in the heart of downtown Austin and have many a project in my path. After signing the lease, setting up the basics, calling TexasElectricityProviders and water companies, and ripping up the old hardwoods, we installed wide-plank antique flooring (in much better condition than the old), re-vamped the walls, and pretty much built this baby from the inside out. Now, we’re just 20 days away from the grand opening and are crossing our fingers that all last-minute details fall into place before the big day. I feel like I’m getting ready to send my baby off to Kindergarten. We have more inventory that I know what to do with, a custom design lounge for customers to receive expert design advice, style boards to inspire customers and clients, and one very large gold chandelier greeting them at the front door. I say we’re bound for success. Come see us!


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I’ve Seen the Light http://www.writeonnewjersey.com/2011/08/ive-seen-the-light/ http://www.writeonnewjersey.com/2011/08/ive-seen-the-light/#comments Tue, 30 Aug 2011 20:02:54 +0000 Kathleen Felleca http://www.writeonnewjersey.com/?p=6156


At the dawn of creation, God separated light from darkness.  Ever since, humanity has sought the light.  With the proper lighting, the subtleties of a Turner painting, a budding flower, or a beautiful woman are revealed.  With the proper lighting, a producer can craft a theatrical masterpiece and a photographer can capture a fleeting moment for eternity.  With the proper lighting, a homeowner can enhance the charm and safety of his home; a business owner can highlight the facade and interior of her facility, projecting the positive, professional image that she has worked hard to achieve.


Because lighting is such an essential element for both our souls and daily lives, we seek the broadest selection of light bulbs that deliver what we need.  Bulbamerica.com provides an extensive range of Xenon bulbs and halogen lights that are superior to incandescent bulbs.  Bulbamerica’s products are compact in size, offer superior color, and provide improved lumen maintenance; some afford  improved energy efficiency.


If you require LED lighting, lighting for your home’s interior, patio, or garden, or promotional projectors and projector lamps, Bulbamerica has it.  If your demands are more professional, the company has stock on hand for stage productions as well as medical and other lighting applications.


Clearly, Bulbamerica is your best and most convenient choice for all of your lighting needs. 


 

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Trade with Confidence the First Time and Every Time http://www.writeonnewjersey.com/2011/06/trade-with-confidence-the-first-time-and-every-time/ http://www.writeonnewjersey.com/2011/06/trade-with-confidence-the-first-time-and-every-time/#comments Tue, 28 Jun 2011 15:00:00 +0000 Kathleen Felleca http://www.writeonnewjersey.com/?p=5749


According to governmental sources, we are beginning to crawl out of the abyss known for the past two-and-three-quarter years as a deep economic recession.   A few job sectors continue to grow while others remain stagnant or continue to experience layoffs.   Proactive individuals know that they need to take a firm stand in order to safeguard their economic futures.  Those who are employed put “feelers” out into the market to connect with companies experiencing growth; some individuals also cultivate new skill sets to make them more marketable.   And, people still invest in the stock market, and wisely so.


But now, instead of paying commissions to brokers in this economy, they’ve become more actively involved in the investment process.  Now, they turn to Online Trading services such as Firstrade.com.  Just as you would expect from a live broker/trader, this Mobile Trading site provides you with a broad range of investment options that enable you to diversify your portfolio.  This, in layman’s terms, will allow you to “cover all your bets” (indulge your safety considerations as well as the need to increase your net worth).


Firstrade’s vast suite of products include and is not limited to mutual funds, stocks, bonds, and dividend reinvestment plans (DRIP).  If you click their link for mutual funds, for instance, this Online Broker site will provide you with more than 11,000 options selected by way of your own personal criteria.  The site’s Stock Trading options include Exchange-traded funds (ETFs), listed and OTC (Over-the-Counter) stocks, penny stocks, and large capital investment stocks.


In this economy, I don’t know of anyone who is not concerned about their retirement years.  Firstrade offers IRA Accounts and rollover 401K accounts as well as retirement planning tools.  Those tools make the entire process of investing for your family “golden years” more understandable and a lot less stressful.


You will want to know that this comprehensive online trading resource is a member of FINRA and SPIC.  Firstrade is fast, simple, and safe as the market itself.  For savvy investors, it’s the perfect choice to enhance their net worth without having to incur the cost of a live broker. 


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