In this cutthroat economy, companies are tripping all over themselves in attempts to woo new customers and retain existing accounts.  They research, plan, and launch strategic marketing campaigns designed to edge out the competition through high impact websites and traditional media  But, in analyzing statistics and trends, they forget the one, key rule of advertising. [...]

“We live in interesting times.” When U.S. Senator Robert Kennedy first spoke those words, he was referring to the 1960s, a time of great social strife and strides.  Had the Senator lived to experience current times, his now-famous quote would be just as telling.  In this fluctuating, often frightening economy, all the rules have changed.  [...]

Long gone are the days when physicians served solely as diagnosticians and healers.  In today’s highly competitive business environment, physicians require the managerial and communication skills essential to their career growth and indeed, the growth of the institutions with which they are affiliated.  Oxford Medical, a leading, highly reputable provider of continuing education, understands this [...]

In an environment in which technology changes and improves seemingly overnight, consumers are often left holding the bag … the bag containing their outdated technological devices, that is.   The conundrum is what to do with those devices.  The most ecologically sound solution is to recycle the technology, particularly mobile phones, which represent an enormous chunk [...]

In a downward economy, financial service companies facing stringent competition are compelled to optimize every avenue leading to revenue growth.  If you are a lender or a provider of credit reports, then, association as an advertiser with an international affiliate network is an avenue that you will wish to exploit.  Accelerate your search by starting [...]

In the days before we’d inherited a mortgage, the hubby and I enjoyed traveling overseas.  Our first foray, buoyed on the pages of Tom Fowler’s The Magus, was to Greece. Our arrival in the Athens airport was not auspicious; two weeks earlier, terrorists had targeted that airport.  Too late to secure a refund, we assumed [...]

With the start of a New Year, many of us have made resolutions to achieve goals that may have seemed illusive or even impossible in the past.  Among these are resolutions to maintain healthier lifestyles.  Inherent in this goal is the need to lose weight through a proper dietary plan, and medical science has done [...]

My little niece, now 22 years old, has always run to extremes.  In her academic career, she’s consistently ranked among the top 5% of her class, even in Physics, her “bear” subject.  Jaimie* even earned a partial scholarship to Columbia University, to pursue her Master’s degree, but in typical Jaimie fashion, chose a much smaller, [...]

In an unforgiving economy, small to mid-sized businesses confront the greatest challenges in terms of profitability, competitiveness, and longevity.  Without the proper direction and marketing tools, these companies cannot promote new products or services, tout the benefits of existing product-service offerings, or advertise special sales.  They cannot keep their names visible before the established clients [...]

Thirty-eight Books of the Bible make reference to psychic ability as a gift from the Holy Spirit.  And yet, many Christians, in particular, pooh-pooh clairvoyance as the subterfuge of demons.   Perhaps that is why they are more open to accepting signs or omens from forces they attribute as external, such as angels. For the uninitiated, [...]