Archive | May, 2012

Performance Marketing: Leveraging the Power of the Internet

Posted on 04 May 2012

  As the Internet has become a more integral part of the lives of average people, savvy business owners have realized its enormous power in driving motivated buyers and revenues to their establishments – both on and offline.  Today, most shoppers research their prospective purchases online, using search engines to find sources, pricing, and reviews […]

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Ode to Usama

Posted on 03 May 2012

  As we mark a year since Osama bin Laden was brought to justice, the following verses are apropos:   As we gather at ground zero to honor and  respect the heroes that gave it their all as the towers did fall and a wrong that won’t be forgiven   As America wept our flag […]

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Showroom Logic: Driving Traffic and Revenues to Car Dealers

Posted on 02 May 2012

  I’ve often thought to myself that anyone who sells a product for $20, $30, or $40 thousand or more while netting less than $1 thousand in profit on each unit sold has got to be crazy.  Yet, that is just what auto dealers across America do every day of the week.  I understand, of […]

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